Wave Division, one of the largest BTL full service agencies in Romania, has formed a partnership with coupons.com, a European leader in the digital coupon promotions domain, seeking to launch the first digital e-couponing platform in Romania, a press communiqué informs. Coupons.com Limited is a European leader in the promotion of digital coupons, being a subsidiary of Coupons.com Incorporated, an American company that is the world leader in e-marketing solutions based on online coupons. The launch is an absolute first in Romania and corresponds to the strong dynamic of the local shopper marketing and digital marketing segment, segments that will now have at their disposal an additional marketing instrument. The innovative project launched by Wave Division will be coordinated and developed by Business Development Director Bogdana Baltasiu, former Client Service Manager at Nielsen.At the same time, the new digital platform initiates a market education process by connecting digital marketing to buyer preferences and behavior prior to the buying process (pre-shopper marketing).
