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Bucharest
October 26, 2021
BUSINESS

PSA Peugeot Citroen transfers its Romanian imports to Trust Motors

French group PSA Peugeot Citroen, seriously hit by crisis in Europe, formally announced that its reorganisation implies stopping the operations of its Romanian representative office, evz.ro reports. According to the French group, “this transfer of activity corresponds to PSA’s wish to create synergies by regrouping the support functions of its branches and of Peugeot and Citroen importers in Europe,” but it did not mention what structural changes will be operated in other states.Bruno Bolquel, manager for Central and Eastern Europe with PSA Peugeot Citroen, mentioned that “from now on, our group will rely on its historic partner in Romania, which is Trust Motors, in view of distributing and selling the Citroen brand. Trust Motors is a successful importer of the Peugeot brand ever since 1991. It is worth mentioning that the two brands will further remain totally independent in the market and we will continue to make available all the models and services of the brand to Citroen customers.”Citroen is present in Romania through a branch controlled by the producer, since 2007. The brand sold over 28,000 vehicles during the 10 years of presence on the Romanian market. Citroen operates a network of 18 sales points, which allowed it to reach a market share of 2 pc in 2011, plus 22 authorised auto services.Trust Motors will take over the Citroen personnel and network in Romania and will begin operations as of February 1, 2013.

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