Innovation Norway and the Royal Norwegian Embassy in Bucharest launched, yesterday the Green Industry Innovation Programme Romania, part of the larger financial assistance scheme: the EEA and Norway Grants 2009-2014. Green Industry Innovation Programme Romania is a business development programme meant for development and implementation of green initiatives within Romanian enterprises. “Also, a Small Grants Scheme will finance eco-innovative business initiatives developed by enterprises and non-governmental organisations in less developed areas in Romania. The total available budget amount for projects is EUR 21,623,200 and the primary target group is Romanian private enterprises,” said Anne-Lise Rognlidalen, Manager Program, Innovation Norway. With a financial allocation of EUR 24 M, the programme aims to increase the competitiveness of green enterprises, including greening of existing industries, green innovation and green entrepreneurship. It is a business development programme targeted mainly at private companies, but also to a certain extent NGOs with core statutory activities related to business development in less privileged areas in Romania.The event was attended by the ambassador of Norway in Bucharest, Oystein Hovdkinn, who hailed this initiative. “Green means hope, new life, germination. I have been here for five years and I cannot but rejoice because we are launching this project, which is beneficial to the Romanian economy,” the diplomat stated.In her turn, Catalina Melita, director with the Ministry of European Funds mentioned that Innovation Norway manages 3 of the 23 programmes which Romania has. This is also the first programme approved in Romania after long negotiations, which addresses the economic sector. ”The difficult part is only about to begin, but with the help of Norway and of partners we will certainly have very successful projects.”All relevant information related to the programme are available starting 12 March, on the programme’s website www.norwaygrants-greeninnovation.no.