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Bucharest
February 4, 2023
BUSINESS

Carrefour Romania private label goods in Italian stores

Carrefour Romania private label goods could end up on the shelves of the hypermarkets operated by the French retailer in Italy, given the very large number of Romanians based in Italy and who regularly shop with Carrefour, Vlad Ardeleanu, Commercial Director Carrefour Romania, said at a press conference yesterday. A similar project is also intended for Spain. The Carrefour Romania private label product portfolio currently includes roughly 1,400 items and represents about 13 per cent of the retailer’s sales. According to Monica Coliu, Private Label Director Carrefour Romania, the retailer develops 100 new own label goods every year and over 90 per cent of the food products are made in Romania. ‘Carrefour Romania private label goods are 20 per cent cheaper than known brands, because their price does not include marketing and advertising costs, while the quality is the same’ Coliu added. According to Francois Melchior De Polignac, General Manager Carrefour Romania, there are still expansion opportunities in Romania, the retailer intending to develop in all formats, but especially franchise stores. Carrefour Romania on Thursday presented the strategy for Carrefour Private Label goods which are to be evaluated within the Panel Test project and identified in store through the logo ‘Inspired, tested and approved by the Carrefour customers!’

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