According to the latest GfK Omnibus survey results, 82 pc of Romanians who own a mobile phone say they bought this gadget as new. The percentage is similar for both normal mobile phone and smartphone. Preference for “new” is largely supported by the advantageous telecom operators offers for new appliances, but also by the desire to have a phone that just left the factory, as a guarantee of a long use and with no technical problems. According to GfK Temax research, the total value for telecom market grew by 18 pc in the first quarter of 2013 compared to the same period last year, by EUR 88 M. The new smartphones models launched recently have contributed to the growth of this segment by 58 pc, while a decrease in demand for mobile phones produced a negative growth rate of 29 pc for these products. There is also a category of users with an increased price sensitivity who prefer second-hand devices, purchased mainly from other people, avoiding the interaction with the official channels (online or offline shops).