French advertising giant Publicis Groupe has announced plans to acquire Zenith Romania, hotnews.ro informs. The move will see Publicis Groupe’s media network ZenithOptimedia take majority control of Zenith Romania, which was previously an affiliate agency. Zenith Romania’s managing director Maria Tudor said the Romanian operation already embraced the spirit and culture of ZenithOptimedia as well as its processes, apps, methods, systems and training. “This is the last phase of the agency integration into the global network and I am delighted to be part of the process,” Tudor said. Launched in 2000, Zenith Romania offers media services including buying, planning, communications strategy, digital, research and ROI evaluation. Located in Bucharest, it has more than 50 employees and is one of 250 offices in the ZenithOptimedia network.