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Bucharest
March 5, 2021
BUSINESS

Dacia, most rapid growth in sales in Europe



Dacia enjoyed the most rapid growth in sales in Europe, given a European market on the decrease. The Romanian brand’s accomplishment is more significant the more we take into account the fact that it managed to compensate for the much poorer results of investor Renault, money.ro notes. Thus, Dacia sales in Europe went by 40 percent in September to 22,000 cars and by 20 percent in the first nine months of the year to over 200,000 cars. Dacia has become the car brand with the most rapid growth, considering the European market’s 5 percent decrease. “When Dacia Logan started production, our sale figures started growing both in exports and on emerging markets. So far, Dacia 2013 has sold only 7.5 percent in Romania and 92 percent in exports, particularly on Western European markets,” Constantin Stroe, vice-president of Dacia, stated.
Dacia’s success in Europe is also due to a very young range of models. “The Duster, which still could have been successfully sold on the export market, was replaced one month ago and introduced in Europe and Romania; this proves we are not content only with enjoying our success,” Constantin Stroe said further. Dacia’s performance has kept the Renault Group afloat. Renault sales in Europe have dropped by 5 percent while Dacia’s have gone up by 20 percent, allowing overall sales of the French Group to remain on the plus.

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