Romanian farm and food produce might soon be promoted through a new promotion policy all over Europe, with a clearly defined strategy, a larger budget supported by a European agency, under the motto ‘Enjoy, it’s from Europe, in keeping with an initiative that was presented by European Commissioner for Agriculture and Rural Development Dacian Ciolos told recently in Brussels. “The Commission will stimulate these multi-country and multi-produce programmes. This is why I think that connections to producers from other countries, much attention to the development of the foreign markets outside the EU can be quite beneficent. And here I myself would have a very good corroboration between the Government’s initiative to create positions of agricultural attaches in some countries outside the EU that have a market potential and a potential to increase food imports and these financial opportunities we are now suggesting through these new regulations meant to finance such actions,’ Ciolos told a briefing with Romanian journalists. He made it clear that, after the EC proposal was adopted by the European Parliament and the EU Council, they would organize ‘appeals to projects on various programmes, on various regions of the world, on various categories of produce,’ in which beneficiaries from Romania can participate too. According to Commissioner Dacian Ciolos, it is not only the original products that will be promoted, ‘but they will be promoted preeminently.’ The EC proposal first of all refers to a significant increase in the assistance meant for information and promotion, with a view to consolidating the competitiveness of European agriculture.