ING Bank, Raiffeisen Bank and Banca Transilvania lead among banks that enjoy the best reputation in Romania, according to GfK reputation management study conducted using Reputation Management Model, a press release informs. ING Bank, Raiffeisen Bank, Banca Transilvania and BRD Societe Generale are also the main bank for 60 percent of the urban banked population. According to Romanians, the bank with the best reputation has to be people oriented, very preoccupied by its customer satisfaction and driven by principles like honesty, transparency, ethics and responsibility. Orientation to people means that the banking institution manages the interests of all stakeholders correctly – from its employees to the bank customers.
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