Andreas Schremmer, Senior Bayer Representative and CFO Bayer Country Group Romania and Bulgaria said in a press meeting that Romania is a very competitive market for each area of their business. “Fundamentally the agricultural sector is set to grow and we also see strong investments in the automotive sector. These are good developments. The healthcare sector also offers a lot of room for innovative solutions”, he mentioned. For the first 9 months of this year, the Bayer Group grew sales currency and portfolio adjusted by 4.7 per cent. Bayer Romania contributed to this growth especially due to the good development of the CropScience and MaterialScience businesses. Reported sales of Bayer Romania in 2012 were EUR 147 M. For 2014, Bayer Romania will concentrate on four main strategic directions: continuing to support its customers in order to jointly create value, maintain Bayer’s leadership position in CropScience, taking advantage by the good prospects for the MaterialScience business and launching innovative new pharmaceutical products. “We are optimistic about the mid to long term growth of the Romanian economy and think that based on our strong position and on our proven capacity to innovate, we can support the potential of the Romanian economy and be a partner to support the economic development. For the next period, we will concentrate on investments in innovations and customer information in all our businesses” stated Andreas Schremmer.
Bayer Romania means the legal entity Bayer SRL which represents the entire business operations of Bayer. The subgroups Bayer Healthcare, Bayer CropScience and Bayer MaterialScience are supported by a centralized service platform.