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October 22, 2021

BCR fired 1,200 employees in 2013

Romanian Commercial Bank (BCR) has laid off 1,200 full-time employees this year from its retail banking sector and has hired 400 part-time employees in a new organization structure, BCR retail network department director Dana Demetrian told a press conference yesterday, Mediafax reports. She said the personnel reorganization process has been performed over six months, with no negative effects on the bank profitability, and its efficiency has increased by 30 to 50 per cent, depending on the products segment. “We expect a 20-30 per cent higher efficiency over a normal year, and this effect will be perceived better the year to come, once the units are reorganized as well. (…) We have not reorganized BCR because we were asked to do so, but because the market demands us to perform a periodic reorganization,” added Demetrian. The expenses for reorganization were included in the bank budget, and the estimations have not been exceeded, not even reached, according to BCR director. As for crediting, BCR aims a market share of at least 20 per cent for the newly-opened credits, both guaranteed and non-guaranteed.

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