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May 6, 2021

Van Buuren, promoter of “Dance More, Drink Slow” campaign by Heineken

Heineken signed a partnership with the famous international DJ Armin van Buuren for the first campaign promoting the responsible alcohol consumption among young adults who drink on the dance floor, called “Dance More, Drink Slow,” reports a press release. The campaign will be also supported through “The Experiment” movie shot in Miami and directed by Philip Andelman, which includes van Buuren’s song Save my Night in the score. The campaign will take place in more than 20 states, Romania included, and will be supported by a number of experimental integrated activities. The movie depicts how a DJ can influence the people’s behavior making them dance more and thus drink with moderation.

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