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October 5, 2022

METRO Cash & Carry – 50 years

METRO Cash & Carry celebrates its 50th anniversary throughout 2014, an extraordinary year packed with events, celebrations and promotions organized by the leading international player in self-service wholesale trade for its customers, partners and employees, according to a press release.
“For us, 50 years of METRO Cash & Carry isn’t just a reason to celebrate – it also spurs us on for the future,” says Olaf Koch, Chairman of the Management Board of METRO AG and CEO of METRO Cash & Carry. The new approach, YOU & METRO, emphasizes the company positioning and represents a part of the METRO image campaign. “We want to be the best partner for independent businesses,” explains Olaf Koch. “(…) Probably more than in any type of commerce business, cash & carry segment is a segment based on professional relations and trust. This is why the new positioning actually continues METRO Cash & Carry’s initiatives of getting closer to the customers for the last 50 years. We would also like to emphasize our constant attention to independent businesses in Romania, be it start-ups, developing or mature businesses in need of consolidation,” stated, in his turn, Gilles Roudy, Managing Director METRO Cash & Carry Romania. Moreover, on this occasion, METRO Cash & Carry Romania will implement a program designed to reward entrepreneurs who have contributed to the wellbeing of their communities.

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