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February 27, 2021
BUSINESS

Supercar sales forecast to rise more than 60 pc in Europe by 2017

The slump in the European market for supercars exceeding EUR 100,000 is coming to an end as confidence returns following the region’s prolonged recession and automakers begin to replace aging models, autonews.com informs. Led by models such as the BMW i8 and Audi R8, European sales in the segment are forecast rise to 21,000 units by 2017, up from 13,000 last year, according to figures from IHS Automotive. The consultancy predicts that the rebound for cars costing more than EUR 125,000 will start this year. The return of consumer confidence is perhaps the biggest tailwind. “Last year was one where we were still seeing economic pressures in the region, which was likely to have made some people reluctant to buy something extravagant,” IHS Automotive senior analyst Ian Fletcher told Automotive News Europe. He said the problem was worse in Italy, where a crackdown on tax evasion has hit sales at brands such as Ferrari, Lamborghini and Maserati. Lamborghini CEO Stephan Winkelmann told Automotive News Europe earlier this year that the supercar maker’s customers were targeted. More buyers also will drawn back into the market by a growing number of renewed and all-new models. IHS predicts several cars will break the 1,000-sales mark in 2016 whereas in recent years only the Bentley Continental GT, Ferrari 458 Italia and Audi R8 managed to achieve four-digit sales. IHS predicts the newly launched BMW i8 plug-in hybrid supercar, which starts at 126,000 euros in Germany, will outsell all other supercars in 2015 with a volume of about 1,700. Next year is also when McLaren’s lowest-priced model, code-named P13, will debut. McLaren has said the car’s base price will be about 160,000 euros. The segment is forecast to get another boost in 2016 with the arrival of the new generations of the Audi R8 and Ferrari 458 Italia.
IHS predicts that Ferrari will sell nearly 1,500 units of its revised 458 in 2016 and that Audi will lead the segment with a volume of nearly 2,400 R8s. “New models do certainly drag those with the money into the market,” Fletcher said.
McLaren executives say that automakers have to be fast in updating or replacing older models.

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