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Bucharest
February 25, 2021
BUSINESS

CEC Bank launches Credit Line for SMEs advertisement campaign

CEC Bank is launching an integrated advertisement campaign which promotes the Credit Line for SMEs. The project, which comes immediately after the end of the CEC Bank Brancusi PR campaign occasioned by the bank’s 150th anniversary, is part of the communication trend of the anniversary year whose central theme is the great artist’s work.
The campaign will be broadcast through several media conduits (television, radio, written press etc.) and will have at its basis the bank’s traditional communication line which centers on Romanian values transmitted in a simple and friendly manner. The background music is part of the already consecrated style of CEC Bank post-rebranding advertisements, bringing value to the advertisement by being composed and interpreted by a great Romanian contemporary artist.

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