In just 10 years of presence on the mature markets of Europe, Dacia has gained over 3 million customers. The 3 millionth Dacia vehicle is a Sandero Stepway and has been purchased by a client in Spain.
A communiqué issued by Renault-Dacia Group’s Commercial Direction shows that on Tuesday, October 14, at the Paris Auto Show’s Dacia stand a Spanish customer received from Nicolas Wetans, Renault Group’s World Sales Director, the keys to a Dacia Sandero Stepway. It was not any vehicle of its kind but the 3,000,000th Dacia model, a model sold since 2004.
“With 3 million vehicles sold in less than 10 years Dacia is a unique case in the world auto universe,” Renault Group World Sales Director Nicolas Wertans stated. “Dacia has created and sustained a powerful climate of confidence and proximity to its clients, all thanks to a simple and clear promise that precisely answers the expectations of a client base in search of viable, safe vehicles with modern equipments and performance at accessible prices.”
Dacia: a success story
2014 is forecast to be another excellent year for Dacia, against the background in which the brand’s sales have grown by 24.4 per cent in the first half of the year.
In fact, Dacia – the brand that offers the youngest range of models on the global auto market – is registering growth in all European countries. In this region its sales growth is of 36.2 per cent in the first half of this year.
In the Mediterranean basin Dacia has managed to hike its market share in all regional countries, despite a less than favorable economic context.
In conclusion, the Dacia brand continues to develop and, as a novelty, it will enter the Israeli market before the end of the year too, after it was successfully launched in 6 other countries in 2013: Great Britain, Ireland, Denmark, Norway, Cyprus and Malta.
Dacia: more than a brand, a continuously growing community
Apart from its undeniable commercial success, Dacia has known how to gather around numerous customers that have resonated with the “smart buy” concept promoted by the brand at international level.
In numerous countries, customers gather to exchange opinions but also because they share the values promoted by the brand: free spirit, simplicity and generosity.
These events are growing increasingly and are becoming, with each passing year, veritable moments of conviviality which creates a powerful bond between clients and the brand.
In what concerns the social networks, Dacia has already managed to have 2 million fans on Facebook in just 4 years.