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May 16, 2022

Cluj producers, supported by farming cluster to sell foodstuffs in hypermarkets

The produce of small farmers who are part of an agricultural cluster that is operational in Transylvania, are to be found as of Sunday also on shelves of one of the major hypermarkets in Cluj-Napoca (north-west).
Thus, Cluj locals will be able to buy local food also the big stores, from the new stand supported by the AgroTransilvania cluster, within the fresh produce sector of the hypermarket, which is in one of the two shopping malls in the city.
‘The opening of this stand represents another important step in supporting Cluj producers, who, thus, have access to a large number of buyers. One of the objectives of the AgroTransilvania Cluster is precisely to initiate such actions, and the project ‘Transilvania Home!’ was born out of the desire to support local producers. We invite Cluj locals to buy quality food, representative of local culinary traditions,’ said the Cluster’s President Ioan Oleleu.
According to him, the buyers will discover the authentic taste of Transylvania, with the help of food produce that stress value to both the culinary traditions of this European region, as well as the mastery of those preparing them.
The high quality of the food produced in Transylvania is recognized internationally. In Britain, for example, the Transylvanian food produce were promoted by His Royal Highness Prince Charles of Wales, Marquise Tracy of Worcester or the famous chef Paul Bloomfield, one of the associate professors of Oxford Brookes University, the largest European university in hospitality industry.
The AgroTrasilvania Cluster was created at the initiative of the Cluj County Council in partnership with the Cluj University of Agricultural Sciences, for supporting the development of small local producers and the companies processing agricultural produce.

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