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Bucharest
February 3, 2023
BUSINESS

Romania for the first time at the Merano Wine Festival 2014 in Italy

On November 7-10, Italy will host the “Focus on Romania” event at the 23rd edition of the Merano Wine Festival, one of the most high-end wine industry fairs at global level.
Dedicated to wine industry operators, with a presence of 6,000 visitors each year and over 500 carefully selected Premium wine companies, this is a special opportunity for the image of the Romanian wine industry and for the 14 Romanian producers selected personally by Marinela Vasilica Ardelean, the best sommelier in Romania in 2014, and by Helmuth Koecher, owner and founder of the Merano Wine Festival.
A room within the prestigious Kurhaus will be dedicated to Romania, which will be represented by 14 Romanian brands: Viile Metamorfosis, Petro Vaselo, Villa Vinea, S.E.R.V.E., Gramma, Crama Basilescu, Davino, Crama Bauer, Prince Stirbey, Crama Girboiu, Nachbil, Vinarte, Liliac and La Sapata.
It is the first time when a group of Romanian companies are present at this fair, a fair of great amplitude and importance for the European wine industry. All the Romanian wines that were selected were awarded by this festival’s wine tasting commission. According to the rules, only the wines that were tasted and approved can show up at this prestigious event, a maximum of 3 brands from each producer being accepted, irrespective of the country of origin.
Numerous meetings with the press, with importers and distribution companies from Italy, from EU member states and from outside the EU are scheduled, real possibilities of identifying new export opportunities for Romanian wine products being thus created, of developing important collaborations on the international market and of attracting investments in our country in this activity domain.
For the entire duration of the Merano Wine Festival, Romanian companies will be accompanied by Her Excellency Dana Manuela Constantinescu, Romania’s Ambassador to Italy, by Marius Cristea on behalf of the Economy Ministry, Mirela Heizer, ONVPV inspector, and Marinela Vasilica Ardelean.
The book “50 Romanian wines meet 50 Italian dishes,” a volume published in the Romanian and Italian languages, will be launched at the event. The volume, which enjoys excellent graphics, will be launched in Romania too on December 5, at the GoodWine International Wine Fair in Bucharest.

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