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February 1, 2023

FMCG retailers in Romania do not market local organic fruits and vegetables

The retailers of FMCG (Fast Mover Consumer Goods) in Romania do not market local organic fruits and vegetables, despite the fact that the marketing degree of such produce without organic certification has increased to 55%, according to the survey ‘Retailer Scorecard 2014,’ issued on Thursday..
At market level for fruit and vegetables without organic certification come from, Romania is maintained (55%), but still none of the 11 retailers surveyed do not sell Romanian organic fruit and vegetables.
Of the total cow’s milk sold, 56.5% comes from Romania, compared to 54.43% in 2013. However, only 7.8% are certified organic products and still only one brand in the Romanian certified organic milk category continues to be present on the shelves included in the survey.
Eggs come 99.5% from Romania, of which only 9.8% have organic certification.
As to the wooden and paper products that are FSC (Forest Stewardship Council) certified, the scores of all retailers have been maintained or have been improved, whilst the findings in the ecological detergent category have remained unchanged compared to 2013, with only three of retailers marketing such products on their shelves.
A newly included topic in the 2014 study is caviar, with the recommendation that sturgeon and caviar products should have the mandatory CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora) label. Consumers should have this option in order to protect sturgeon, species on the brink of extinction, with the illegal trade in caviar being one of the main causes of the decline of the last wild sturgeon in the Danube.
Retailers have an increasingly dominant position on the market, set consumption tendencies and create habits among consumers. The sector decisively influences also domestic producers, for which shelf accessibility is a vital element in their efforts to remain competitive.
The ‘Retailer Scorecard’ reveals the performance of retailers in seven key-sectors impacting the environment and society – season vegetables and fruit, dairy, eggs, fish, detergent, disposable paper and environmental policies.


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