Burger King has announced the setting up of a mixed company that will deal with the group’s operations in Romania, Italy, Poland and Greece, as part of the group’s strategy to expand on these markets.
Burger King’s South East Europe Division will be led by Leo Leon, who worked for 18 years for Burger King Worldwide, a group communiqué informs. “We have very ambitious plans for South-East Europe. Through the partnership with Burger King SEE we want to aggressively expand our brand and the Burger King business in key markets in Italy, Poland and Romania and we are pleased to bring the brand to a new market, the one in Greece,” Jose Cil, President of Burger King Europe, Middle East and Africa, stated.
Burger King SEE and Burger King Worldwide have signed a long-term framework franchise agreement that includes sub-franchise rights for the four European markets. Burger King SEE’s strategy includes the aggressive development of new restaurants in South-East Europe and the creation of over 10,000 new job opportunities in the first five to seven years since the creation of the mixed company, according to the communiqué.
The Burger King fast-food chain entered Romania in 2008, as a franchise. In 2012, the Atlantic Restaurant System, the operator of the local franchise, became insolvent and closed down the chain. Currently there is only one Burger King restaurant in Romania, located in Otopeni Airport and administered by the Alpha Rocas company.
Established in 1954, Burger King Worldwide is the second largest fast-food chain in the world. The chain includes 14,000 restaurants in 100 countries, almost all restaurants being owned and operated by independent franchise owners.