According to an Ernst & Young report, Romanian companies are more optimistic in what concerns the growth in turnover, investments, salaries and number of employees in 2015, in contrast to foreign companies that are active in Romania. The “A New Outlook on Growth” report authored by EY Romania is based on the answers of 202 top executives and analyzes their perception of the Romanian business sector’s outlook in 2015. 53 per cent of the respondents are from Romanian companies, and 47 per cent from foreign companies. The executives answered EY Romania’s questionnaire on February 10-16. While Romanian companies measure success by looking at indicators such as brand notoriety (67 per cent), number of employees (57 per cent), financial results (53 per cent) and client satisfaction (52 per cent), foreign companies active in Romania unanimously relate to the degree of process optimization or company’s age on the market (67 per cent) and market share (49 per cent).
Romanian companies are more optimistic in what concerns growth: 55 per cent of local capital companies expect significant turnover growth this year, ranging from +10 to +31 per cent, in contrast to just 39 per cent of foreign companies. Almost half of the foreign companies expect moderate growth, from +1 to +10 per cent, in contrast to just 37 per cent of Romanian companies. No Romanian company included in the poll forecasts turnover drops higher than -5 per cent, in contrast to 6 per cent of foreign companies that expect drops ranging from -5 to -20 per cent.
The most optimistic Romanian companies operate in the manufacturing industry sector, a domain in which all Romanian companies included in the poll stated that they expect growth this year. In contrast, the most optimistic foreign companies operate in the services sector.
However, this trend of Romanian companies being more optimistic about growth correlates with higher expectations concerning investments. Thus, 54 per cent of Romanian companies estimate investment growth of over 10 per cent, while only 28 per cent of foreign companies believe they will attain this investment growth rhythm in 2015.