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June 12, 2021

Spokesperson for Cotroceni: Mission impossible

After Tatiana Niculescu Bran’s unexpected resignation three days ago from the position of Presidential adviser, Klaus Iohannis seeks a new spokesperson, yet, so far, the President appointed a new state advisor, Daniela Barsan, former Head of the Press Bureau at the National Liberal Party, Digi 24 announced.

Traian Basescu’s former advisers say that it was not suprising we did not have a communication officer in Cotroceni yet, considering that the former spokesperson was turned by politician into a mere civil servant of the Presidential Administration.

Adriana Saftoiu, Traian Basescu’s former spokesperson, says that both in the USA and all over Europe, the President’s spokesperson is an institution by themselves. The spokesperson issues press statements weekly and attends debates broadcasted on TV in the name of the most powerful man in the world. He freely talks about anything, from internal topics to foreign politics.

“You will not see Angela Merkel issuing press releases on a daily basis or kicking off a tour of TV stations. Neither will you see the President of France or the Prime Minister of Italy doing such things. The spokesperson makes announcements, he provides the explanations demanded by the press”, Adriana Saftoiu declared.

“The politician has become more talkative. He is… he behaves, on his own, like a spokesperson. Lately, spokespersons have been quitting their jobs because they felt frustrated”, Adriana Saftoiu added, mentioning that, from Corina Cretu and Adriana Saftoiu on, no spokesperson made further public statements in Romania.

Valeriu Turcan, Basescu’s other spokesperson, considers that the wage itself, which is “not an outstanding one, as it reaches about EUR 1,000” mattered, mentioning that “a private company grants you a salary two or three times higher, from the very beginning”.

“I think that one of the reasons why Tatiana Niculescu Bran decided to withdraw is because she was not able to create a certain personal style to President Klaus Iohannis’ communication. Klaus Iohannis does not have communication as his strongest point. He would need a more powerful spokesperson in order to improve this situation”, analyst Cristian Parvulescu declared, pointing out that Tatiana Niculescu Bran had had the shortest term as a presidential adviser, of no more than four months.

Niculescu-Bran resigned three days ago. She explained her departure in a short press release, complaining that she failed to achieve the relation she had wished with the press.


Tatiana Niculescu Bran, after leaving Cotroceni: I had read an excerpt from Iohannis’ new book. I decided to write about it, especially that I have experienced it myself.


President Klaus Iohannis’ former spokesperson returned to the public space after resigning from Cotroceni and declared on Friday, on her Facebook page, that she had read an excerpt from the President’s book.

“Last night, I attended the book marathon in Humanitas Cismigiu and I read an excerpt from Iohannis’ new book, due to be launched by the Curtea Veche Publishing House. People were coming and going, and, at a certain time, I heard, so to say, that it was silence all around and that passers-by in the library were listening to what I was reading about the evening of November 16, 2014, and the renewal of hopes. A friend of mine told me, in the end, that we were living in three Romanias: one of TV broadcasts, one of politicians and one of everyday reality. There are no bridges to connect these three Romanias. So, they must be built! I decided to write about these things, especially that I have experienced them myself”, the former spokesperson wrote on the socializing network.

After a few hours, she returned to post two comments outlining the role of civil society and to issue an indirect message to the Diaspora, that has helped Klaus Iohannis to win presidential elections, ziare.com noted.

“The most solid bridge between the Romania of TV broadcasts, the Romania of politicians and the Romania of everyday life would be a powerful civil society. More precisely, a society consisting of civilians, ordinary people, anonymous people caring about the evolution of society who care about how the city works and not a more or less elitist club, a group of people reading the same books, joining the same party or financially supporting the same NGO.

It would be more likely a crowd of people supporting each other, like the ones attending rows in November 2014 to vote and then returned home, to their daily routine, with the feeling that they have said what they needed to say. After speaking out, the same people should be expected to get involved again in what concerns them and complete what they have started to build by standing in rows for hours”, Tatiana Niculescu Bran (photo)  wrote on Facebook.



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