The training market may grow this year by 10-15 per cent from 2014, with the growth being backed especially by the sales and management sectors, according to a study released on Monday for Agerpres.
The industries that will record an obvious increase in the training need continue to be pharmaceutical and IT&C, starting from the business objectives based on the perception of development as a long process, which derives from the company’s strategy and the employees’ real level of training.
Higher attention is paid to the management style, because, with the re-positioning of markets and products, the sales and management philosophy must be re-thought and adapted to the new tendencies, say the representatives of Qipa, a training and coaching company. With focus on sales and management, customers in Romania remain conservative in terms of training, whilst in Western countries emphasis is already put on the creation and implementation of employee engagement programmes and work-life balance.
Most companies that turn to training continue to be the multinational ones, which certainly feel the need for continuous development of employees, but one may remark also a growing need from local companies that start to become aware of the role of some well-trained employees. Noticed as a trend on the market is the fact that former employees of corporations, aged over 40, who create their own businesses, include training sessions in their budgets.