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September 20, 2021

Bank Leumi – At your service worldwide:Interview with Mr. Manfred Rauchwerger, Senior Vicepresident of Bank Leumi Romania

Leumi is the oldest banking corporation in Israel and one of the leading and largest corporations in Israel and Middle East. The strength of Leumi is represented by an international network, comprising 41 subsidiaries, branches, agencies and representative offices strategically located in 10 countries throughout the world, in addition to 274 branches in Israel.

In Romania, Bank Leumi is present since 2006 and it currently comprises 21 branches located in 18 most important cities all over the country.


Why did Leumi Group choose to come to Romania?


Bank Leumi strategy is „Follow you customer”. The Group always analyses the needs and interests of our customers. This is why no matter where our clients are, whether in Israel or abroad, Leumi is always at their service.


What are the main activities of Bank Leumi in Romania?


Bank Leumi provides a wide spectrum of high quality banking services to all types of customers, from households to small and medium enterprises and up to large corporations. These services are provided through specialized business lines, suited to all customer segments, and are backed up by the highest standards and uncompromised professionalism.

We grant special attention to our dedicated business lines: Israeli Desk and Real Estate. Those 2 business lines are dedicated to Israeli clients and offer personalized products and services, adapted to each client’s needs. We offer them special counseling in order to integrate their business in Romanian market and fully understand the Romanian economy, fiscality and legal matters. Also, we provide them comprehensive financial services related to large scale real estate and infrastructure projects.

Also, we have a commercial dedicated business line, which offers all the range of products and services for companies. The most important are: loans for investment or current activity, deposits, business cards, Internet Banking, SMS Alerts for all range of operations, electronic payment for customs debts etc.

Last year we established a new business line for professionals, with a dedicated sales team, that understands the particularities of these clients. For them we have special mortgage loans, equipment loans, current activity loans, overdrafts, deposits and packages for current operations.

For individuals, we offer mortgage loans, personal needs loans, debit and credit cards, Internet Banking, SMS Alerts for all range of operations, saving accounts.

A special product for us is Leumi Gold Card, a card dedicated to affluent clients with additional free features, some of them new for Romanian market, among them being: medical insurance with access to over 400 private clinics, travel insurance for the whole family of the card owner, that covers all the agreement sports, access to special prices and offers to over 600 5* hotels all over the world, access to Henri Coanda Airport Business Lounge, discounts to a wide variety of partners.

The Bank provides additional services in insurance area through its subsidiary, Leumi Broker.

Also, in addition to its business activities, Leumi is involved in and supports the welfare and the developing of the Jewish community.


What are Bank Leumi plans in Romania?


The new Leumi vision is “to conduct proactive and innovative banking for our customers”.  As reflected in the vision, the business plan is based on the principles of initiative and innovation.

The customers are the core of our work. They expect professional, quality, courteous and efficient service, so that we are committed to provide banking services tailored to all our clients and work hard on constantly developing new and interesting tools that allow our clients to execute all the banking operations at highest standards. As a recognition of this fact, this year we were awarded at the e-Finance Awards Gala, 12th Edition, at e-internet banking category, for the new and innovative facilities added to the Online Banking platform.


Do you have a special thought for Israeli’ coming Independence Day?


As you know, on 23rd of April, Israel celebrates its 67th Independence Day. With this occasion, I would like to wish to Israel and to all it’s citizens peace, happiness and prosperity. Happy Independence Day!






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