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September 25, 2022

Autotehnica Fleet Services takes over Thrifty, Dollar and Firefly Rent a Car brands

Autotehnica Fleet Services, the company that owns the Hertz International franchise in Romania, is taking over the Thrifty, Dollar and Firefly Rent a Car subsidiaries.

Autotehnica Fleet Services officially becomes the owner of the franchises of three other brands on the car rental market: Thrifty, Dollar and Firefly, companies operated by Hertz at international level. After Dollar Thrifty Automotive Group was taken over by Hertz Global Holdings, the leadership entrusted Autotehnica Fleet Services with the management of Thrifty Car Rental and Dollar Rent a Car on the Romanian market. In what concerns the American Firefly brand, this brand will enter our market for the first time.

“Operating these new brands will help Autotehnica Fleet Services to raise its market share on the car rental segment in Romania and will play an essential role in expanding the network and boosting sales. This acquisition will make us more competitive and will offer us the possibility of completely covering our client demand, through a varied range of products and services,” Country Manager Georgios Asimakis stated.

The takeover of the Thrifty, Dollar and Firefly brands will help Autotehnica Fleet Services reach more categories of clients and will introduce in Romania the “economy cost” concept on the car rental market. Thus, Hertz Romania considerably enhances its presence at national level, managing to cover all price segments: economy, medium and premium.

Another benefit of the presence of these brands in Romania will be felt when it comes to auto sales, Autotehnica Fleet Services having bought over 500 new cars of various categories and brands in the last 18 months.

“By the end of May we registered visible growth compared to the same period last year, and a part of this rise is due to the adding of the new brands to Hertz Romania’s portfolio. We expect to register a total year-on-year growth of over 20 per cent by the end of the year,” Georgios Asimakis emphasizes.

In Romania the Thrifty & Dollar brand will be physically present in seven locations, through Hertz branches, while Firefly will be present online, being set to offer services in the vicinity of large airports (Otopeni, Cluj, Timisoara, Sibiu, Constanta).

Autotehnica Fleet Service is one of the subsidiaries of Greece’s Autohellas, the biggest Hertz Rent a Car franchise in Europe that operates in Romania, Greece, Cyprus, Bulgaria, Ukraine, Serbia and Montenegro.

For each brand the company has its own independent rental car booking centre as well as separate websites through which clients can rapidly and easily see the fleet of vehicles offered by each brand and can book them online.

Thrifty & Dollar rental car booking centre: phone number 021 407 204; Email: reservations@thriftyrentals.ro.For Firefly rentals: Email: reservations@fireflycarrentals.ro; Website: www.fireflycarrentals.ro.For more information, please contact us at sales@hertz.ro.



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