Alexandrion Group Romania remains the leader of the local spirits and liquor market in 2014 too, registering a gross turnover of EUR 58.8 M, a net turnover of EUR 23.4 M and a net profit of EUR 1.45 M. Both the turnover and the profit registered growth compared to 2013, back when the company’s gross turnover stood at EUR 52.7 M, the net turnover at EUR 22.6 M and the net profit at EUR 1.26 M.
“These results have to be placed in the wider context of the fact that contributions in taxes and fees represented well over half our gross turnover. Thus, in 2014 we paid EUR 32.9 M in taxes, up by EUR 4.5 M compared to 2013,” Alexandrion Group Romania Founder and President Nawaf Salameh (photo) stated.
Moreover, the financial results grew in a year in which the investment budget for developing and promoting its own brands doubled compared to 2013, from EUR 4.2 M to EUR 8.4 M. At the same time, export revenues grew too, exports registering a value of EUR 1.8 M in 2014. At this moment the biggest export markets are Spain and Italy, however the consolidation of its presence beyond Europe is also considered in the following period.
In its 20 years of activity the company created some of the strongest Romanian brands, producing over 120 million litres of alcohol and selling over 223 million bottles. The best-known brands produced at the Dealu Mare plant in Prahova County include the Brancoveanu XO, Brancoveanu VS and Brancoveanu VSOP “Vinars,” Alexandrion 5*, Alexandrion 7* and Cava d’Oro brandy, Vodka Alexander and Vodka Kreskova, the Saber Premium “Afinata,” “Visinata” and “Caisata”, or the Saber Blueberries.