COMPANIES ECONOMY

Adrian Pascu, Danone South East Europe CEO

Starting on August 1, Adrian Pascu will take over as CEO for Danone’s South East Europe dairy division, being set to lead the management team for Danone Romania, Bulgaria, Greece, Moldova and Adriatic countries, replacing Dieter Schulz whose three-year tenure ends and who will take over new responsibilities within the Group. Adrian Pascu will return to Romania after almost two years spent at Danone Russia, where he was Sales Director of the Moscow Division. He previously held several positions within Danone Romania’s sales division, significantly contributing to the company’s development. His last position was that of Commercial Director.

Adrian Pascu graduated from the Iasi University’s Physics Faculty and currently has an MBA ELITEC from the same university. He started his business career working for companies such as Henkel and Campofrio and has over 10 years of experience within Danone, where he has been constantly promoted to various positions.

Danone Romania is a market leader on the yoghurt segment. The company’s portfolio includes over 90 products most of which are produced in its Bucharest plant with fresh milk collected from Romanian farmers. The Danone plant in Bucharest has produced its first yoghurts in 1999. Currently 1 in every 2 yoghurts consumed in Romania is a Danone yoghurt. Danone Romania is part of Danone Group, which is present in 140 countries.

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