GfK TEMAX survey: Romania’s durables market rises to 449 mln euros in Q2

Romania’s durables market rose to 449 million euros in Q2 2015, up by 6.4pct compared to the same period of the previous year, with telecom sector having recorded the highest increase in sales, of over 15pct, show the data of GfK TEMAX Romania survey, released on Monday.

On the other hand, the electronics sector recorded a surprising drop in sales of 3.3pct in Q2 2015.

According to the cited source, on the telecom segment, smartphones and headphones continued their upward trend. Thus, compared to Q2 2014, in Q2 2015 the relevant sales saw an advance of over 15pct to around 145 million euros. Although the sales of mobile phone shrank, the mobile terminals market grew overall by 22pct due to the sale of smartphones. At the same time, the market for accessories saw a significant leap compared to the same period in 2014.

The GfK study shows that, compared to the same period of last year, the IT sector remained stable, having reached 95 million euros. In this context, tablets saw a drop in demand, especially on the 7-inch segment, while laptops kept their positive trend on all segments. Moreover, peripherals and desk computing continued to grow.

Surprisingly, the electronics segment recorded a 3pct decrease in sales, after a long time. In Q2 2015, the demand for the TV sets with UHD screen and TV with 40 inch-plus screens continued to grow. Also, the camera sector doubled its worth, and the audio market recorded higher sales of audio systems and speakers.

The data of the GfK TEMAX Romania survey reveal that, after a good Q1, the sales of printers, multi-purpose printers and relevant consumables decreased by almost 4pct compared to the same quarter in 2014, largely due to the poor performance recorded by the sales of cartridges. At the same time, the sales of ink printers went down by 10pct, whilst those of laser ones rose by 4pct.

Romania’s photo market decreased by almost 17pct in Q2 2015, to a total value of 6 million euros.

The GfK Temax survey is an index used by GfK Retail and Technology to monitor durables markets. The results are based on the surveys regularly carried out the retail panel of GfK, which includes data from over 425,000 points of sale worldwide. Since February 2009, GfK Retail and Technology has been calculating the GfK TEMAX index internationally, in over 30 countries.

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