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June 21, 2021
Social SOCIAL & HEALTH

Employment agency rolls out awareness campaign on active ageing concept

The National Employment Agency (ANOFM) is rolling out the awareness campaign on the importance of the active aging concept, under the ‘Be Active at Any Age’ project, Luminita Sisin, project manager and ANOFM advisor said on Monday.
The communication campaign will run nationwide, promoting the message ‘Active at Any Age’ in the online, radio & television, and print media, through dedicated material: brochures, flyers, banners, radio spots and video clips, short films.
The strategy of the communication campaign is based on the results of social research and opinion surveys conducted at national scale among employers and people aged over 55, as well as on the results of anthropological research aimed at determining the social and cultural causes why people aged over 55 face hindrances in integrating on the labor market, as well as on the types of recruitment behavior the employers apply to the people in this age bracket.
Thus, the jobless registered with county employment agencies who seek a job, are able to work and available to promptly start work can benefit from information and counseling, vocational training, labor mediation and other active measures provided for under the relevant legislation.
They shall be offered customized packages of measures, with one person being flagged just once, even if he/she is a multiple entry with mediation, professional information and counseling, training or one of the subsidize measures.
The ‘Be Active at Any Age!’ project is implemented in partnership with companies SC Rusu & Bortun Consulting SRL and SC System & Network Solutions SRL, and it’s general goal is raising awareness among the customers of Romania’s Public Employment Service, the unemployed aged over 55 and employers, on the importance of the active aging concept on the labor market and, on the other hand, to provide the informative tools the institutions of the Public Employment Service need in order to be able to provide customized services. The project’s target group is represented by the 43 institutions of Romania’s Public Employment Service. The project spans 18 months, and the non-reimbursable financial assistance available under it amounts to 9,973,843.43 lei.
The project is co-financed from the European Social Fund through the 2007 – 2013 Human Resources Development Sectoral Operational Program, Priority Axis 4 – ‘Modernizing the Public Employment Service’, key intervention area 4.1 – ‘Strengthening the PES capacity to provide employment services.’

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