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October 24, 2021
BUSINESS

First Apple Shop in Romania opens in Bucharest

The eMAG retailer has invested over USD 1 M in the first Apple Shop in Romania, which opened on Friday in Bucharest, within the eMAG showroom located in the Crangasi neighborhood, eMAG CEO Iulian Stanciu stated at a press conference.
The investment went into arranging the location, training the staff and acquiring the stock of products.
eMAG is the biggest Apple retailer in Romania, its sales of Apple products running into tens of millions of Euros. According to Iulian Stanciu, Apple products represent 10 per cent of eMAG sales and in 2015 eMAG’s sales of Apple products grew by 30 per cent year-on-year.
“At eMAG we want to offer clients a very good buying experience through a wide range of products, good prices and excellent offers as part of shopping events, fast delivery and good product return services. By opening the Apple Shop within the eMAG showroom we are bringing the Apple experience to Romanian consumers. The store will have Apple-trained salespersons that know perfectly the products’ characteristics and are aware of any novelty. Likewise, the Apple Shop means official Apple launches. The products will be officially launched here, increasingly fast,” Iulian Stanciu stated, pointing out that the iPAD mini 4 model will be launched on Friday.
eMAG’s CEO added that Apple’s interest in the Romanian market is on the rise, given the growth in consumption and the good local partners, and by the end of the month there will also be an Online Apple Shop that will be part of eMAG’s online shop.
eMAG is the biggest online shop in the region and the eMAG Apple Shop will sell Apple products ranging from MacBook, iPhone and iPad to accessories. Moreover, clients will be able to test at eMAG’s showroom accessories from authorized Apple partners: drones, sound systems, scales, Beats headsets

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