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January 16, 2021
BUSINESS

Beer market up by 3.8 pc in H1 , 97 pc of beer consumption covered by domestic production

The Romanian beer market registered a 3.8 per cent year-on-year growth in the first half of this year, to 7.6 million hectolitres, according to a communiqué issued by the Romanian Brewers Association.

“After two consecutive years of consumption slumps, the beer market is now showing the first signs of recovery. The favourable context created at national level by a positive evolution of Romania’s economic indicators has definitely left its mark on the Romanians’ daily life, and implicitly on their consumption decisions. Although still timid, we hope that this beer market growth will be reconfirmed by end-of-year results. Thus, a valid base for the future sustainable development of the beer sector can be created, which can start in 2016 with the coming into force of the new Fiscal Code,” Romanian Brewers Association President Lucian Ghinea stated.

According to the association’s representatives, the beer sector currently contributes over 60 per cent of the total excise tax collected from the alcoholic beverages market, with taxes representing almost half of the price of beer.

With investments that have so far surpassed EUR 1.3 bln, the beer sector directly and indirectly generates 69,700 jobs, and 97 per cent of the beer drank by Romanians comes from domestic production.

The Romanian Brewers Association has a history of over ten years and its members are important beer producers present in Romania: Bergenbier, Heineken Romania, United Romanian Breweries Bereprod, Ursus Breweries and Martens, alongside the Clinica de Bere micro-brewery. Together, its members cover over 80 per cent of the quantity of beer consumed in Romania. At the same time, representatives of raw material producers are also part of the Association: Soufflet Malt Romania and the Association of Hop Producers.

The Association’s five member companies generate approximately 4,000 jobs in their 12 breweries, two of which are micro-breweries. The Association members’ production units are located in Ploiesti, Constanta, Craiova, Miercurea Ciuc, Targu-Mures, Pantelimon, Timisoara, Buzau, Brasov and Galati, while the two micro-breweries are located in Cluj-Napoca and Timisoara.
In 2008 the Romanian Brewers Association became a member of the European Brewers organization established in 1958 in Brussels.

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