Romanian writer Igor Bergler seems to have made his major breakthrough with his novel, “The Lost Bible”, recently released at Rao Publishing House. The book was sold in over 25,000 copies since it was launched: one month of presale and month of distribution in book shops.
“The unprecedented marketing campaign – at least in Romania, as well as the outstanding distribution at over 800 shops were the most powerful arguments. Yet, as time went by and people started reading Igor Bergler’s novel, the campaign was endorsed by the increasing number of recommendations and by the increasingly passionate reactions by readers, seduced by “The Lost Bible”. There are hundreds of confessions made by readers, who use with increasing frequency the phrase “you cannot put it down”, and “since Stieg Larsson and Dan Brown, it never happened to me to abandon everything just to finish reading a book” and many more may be found on socializing networks, blogs and book websites”, the Publishing House revealed in a press release.
The novel “The Lost Bible” by Igor Bergler was presented by critics as “the best thriller published so far by a Romanian writer”, outlines one of the most important critics of the young generation, Mihai Iovanel, in Revistacultura.ro.
The novel will be the star of the 22nd edition of the “Gaudeamus” Book Fair held in the Central Pavilion of Romexpo during November 18 – 22.
The launches held so far in Brasov and especially in Timisoara had frantic success. The general manager of the publishing house, Ovidiu Enculescu declared that he has never seen so many people at a book launch since the times books were devoured in Romania, in the first years that followed the revolution.
“A lavish launch attended by the author will take place at the stand of the publishing house on November 20, starting at 6 PM. People who will buy the book at the Fair will also be offered surprise gifts by sponsors. Also, there will be an additional session of autographs on Saturday, starting at 3 pm”, Rao Publishing House announces.