The promotion programmes proposed by Bioromania (organic products) and the Association of Wine Producers Dobrogea have been approved by the European Commission. The programmes have a duration of 3 years and a total budget of approximately EUR 2.5 M.
Phil Hogan, European Commissioner for Agriculture and Rural Development, stated: “The adoption of these new programmes gladdens me, particularly against the backdrop of recent market difficulties. They are important for the creation of new opportunities, especially on markets outside the EU, thus stimulating economic growth and job creation in the agro-food sector.”
Overall, the European Commission has approved 33 new programmes for the promotion of agro-food products within and without the EU. Their total value stands at EUR 108 M, EUR 54 M of which represents the EU’s contribution. Twenty of these programmes focus on the internal market, the rest focusing on non-EU countries and regions.
The programmes will contribute to the opening of new markets and to the hiking of consumption of the products promoted. The financed measures may consist of promotion campaigns that outline the European products’ advantages when it comes to quality, food safety and hygiene, nutritional value, labelling, respect for animal welfare norms and organic production methods.
The EU’s contribution (EUR 54 M) is part of the EUR 118 M allocated by the EU for the promotion of agro-food products in 2015. The aforementioned programmes are the last ones for which the system stipulated by Regulation no.3/2008 applies. Starting on December 1, 2015, the new promotion norms come into force, introducing a series of important modifications, including the expansion of the application domain in terms of beneficiaries and eligible products, procedural changes, the introduction of a working schedule and of calls for annual proposals, as well as the hiking of the EU budget and co-financing rates. The budget earmarked for 2016 stands at EUR 111 M.