Four stars of online marketing and conversion optimization are due to visit Romania for the first time at GPeC Summit, on November 24. These personalities are Oli Gardner (Co-fonunder of Unbounce), Larry Kim (Founder of WordStream), Brian Massey (Founder of Conversion Sciences) and Viljo Vabrit (CEO of ConversionXL Agency).
On November 24, Bucharest will host the autumn edition of GPeC Summit – the most important event of electronic commerce in Romania, that also marks the first ten years in the existence of GPeC (eCommerce Awards Ceremony) in Romanian online environment. The special guests of the Summit in November are genuine gurus in digital marketing and in the increase in the sales of online magazines, as they are also acknowledged by international authorities in these field, as they are holding speeches at some of the major events of this kind in the entire world. This time, they will enter the stage of GPeC, during their first visit to Romania.
Oli Gardner is the co-founder of Unbounce – one of the most appreciated tools of A/B Testing worldwide – and is also known as an expert in the optimisation of the conversion rate. Oli thinks that the recipe for success in increasing the conversion rate relies in the perfect mix of data and design (user experience), along with quality services provided by online stores to their customers. Passionate about the optimisation of each element in a landing page, Oli says he has seen and analysed more landing pages than anyone else in the world. In his spare time, Oli is giving serious thought about how he could officially change his name from Oliver Gardner to Landing Page.
Larry Kim was chosen the most influential PPC expert worldwide in the years 2013 and 2014. Also, his name may be found in the Forbes list of the Top 10 Most Influential Online Marketers in the World. Larry is the founder of WordStream and the author of four books on software development as well as countless articles published in prestigious magazines and blogs: Search Engine Journal, Marketing Profs, Search Engine Watch, Small Biz Trends, Search Engine Land, Forbes Magazine, Online Marketing Institute, MediaPost, Marketing Land, Hubspot, Moz, Social Media Today, LinkedIn, etc.
Larry Kim is also in the top 20 of contributors to Inbound.org and has written the article on PPC marketing that has registered the highest number of shares ever, generating over 10 million views in the last five years. Last, but not least, Larry is the special guest of some of the most important SEM events in the world, and this time, he will address the Romanian market for the first time on the stage of GpeC, on November 24, 2015.
Brian Massey is the founder of Conversion Sciences and the author of Amazon best selling book “Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist”. Brian has an experience of over 20 years in the optimisation of online presence and conversion rate, considering that this is “the art of increasing income without paying for more traffic.” Brian constantly shares his personal experience writing on the blog The Conversion Scientist, and his articles may also be enjoyed in prestigious online publications ClickZ.com, Search Engine Land, Marketing Land and Content Marketing Institute.
Viljo Vabrit is the CEO-ul ConversionXL, an agency he is leading along with his business partner, Peep Laja. Viljo is an expert in the optimisation of conversions and his portfolio includes customers such as J.W. Marriott, Kaspersky, Iron Mountain, etc. The firm promise by ConversionXL Agency is short and precise: “We will make you TONS more money”, therefore Viljo will share with the audience of GpeC the certain road to the increase of online sales.
GPeC Summit will be held at Crystal Palace Ballrooms. The Summit takes place in the interval 9 AM – 6 PM, and starting at 7:30 PM, there will be the tenth gala of eCommerce Awards Ceremony, that will announce the annal awards earned by Romanian Electronic Commerce.