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September 25, 2021

A novel experiment: MasterCard installs POS in grocery market

MasterCard’s initiatives to encourage card payments have led to the implementation of the first POS in a Bucharest grocery market. Thus, starting on December 11, Bucharest District 2’s ‘Hala Traian’ Market gives card users the chance to use their cards to pay for vegetables, fruits and other groceries bought.

At national level, MasterCard has permanently supported initiatives meant to stimulate electronic payments, offering consumers information about the personal-level benefits of using the card, benefits such as rapidity and security, while at the same time emphasizing its beneficial effects on raising the level of tax compliance.

Against the backdrop in which Romanians use their cards at points of sale at a rate that is four times smaller than the European Union average, according to Central European Bank’s 2015 data, MasterCard has adapted its EduCard educational platform, launched in 2009 in order to promote card payments, by including financial education and special offer components. All these actions seek to improve the statistics, which last year showed that each card issued by local banks registered an average of 14 payment transactions compared to the European average of 60 transactions.

“The ‘Market’ experiment started out as a pilot project, however positive reactions have led to the permanent implementation of a POS in a grocery market, thus becoming a reality and a normal thing for shoppers at the Traian Market. The project comes to round off the actions of the #doarcucardul campaign that took place throughout this year in order to stimulate card payments. We are thrilled to offer to the owners of MasterCard and Maestro cards the possibility of easily and safely making payments at the grocery market. And the contactless technology will give them an even faster experience,” MasterCard Romania General Manager Cosmin Vladimirescu stated.

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