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August 6, 2021
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JETRO’s mission is to support the mutual investment between Romania and Japan and promote the export from Japan to Romania

Organizatia Japoneza pentru Comert Exterior – JETRO Bucharest office is a governmental organization and it has been functioning in Romania since 1971 as a non-profit entity. Our mission is to support the mutual investment between Romania and Japan and promote the export from Japan to Romania. By organizing events, such as business meetings, exhibitions or seminars, we are trying to achieve one of our traditional and important missions, a JETRO’s release to Nine O’Clock shows.

“Among JETRO Bucharest’s activities this year, we would like to mention the event we organized in June, which consisted of business meetings for the Japanese companies, supporting them to promote their cutting edge technology in the water management sector to the Romanian companies. We are pleased to say that all the participants were satisfied with the meetings we managed to arrange for them. The Japanese companies would like to promote their technology more aggressively directly to the local areas”.

Last year in November JETRO Bucharest organized another important event, called the “Japanese Component Buyer Exhibition – BUCHAREST 2014”, where we managed to bring together for business meetings Japanese manufacturers in Europe, in search of products from local market and Romanian suppliers. The requested products were destined for automotive sector, railway, construction, industrial automation, production of tools and electric equipments etc. Through such events JETRO Bucharest is trying to contribute to the development of the Romanian – Japanese economic relations.

In terms of Japanese investments in Romania, unfortunately, official data does not include indirect investments. Most of them are via European subsidiaries, established by Japanese companies. According to our last research, there are 150 Japanese companies operating in Romania with over 30,000 employees. In fact, some of them are the biggest employer in the respective county.

Furthermore, several Japanese manufacturers in Romania increased their number of employees this year. We believe this positive evolution will increase the interest of other Japanese investors to come to Romania as well. Romania is a well-balanced country in several aspects, with good quality products and cost competitive, especially for the manufacturers.

One of JETRO’s important missions, especially in Europe, is acting as a consultant to support foreign companies willing to invest in Japan, through a program called “Invest Japan”, which includes offering comprehensive business and industry information available through Business Advisors, events, website and booklets. JETRO has succeeded in attracting over 1,000 foreign companies to Japan since 2003. In 2014 Japan’s foreign direct investment inward stock from the European Union had a value of 81,912 million US dollars, which marked an increase rate of about 20% compared to the results in 2013.

In terms of exports from Japan to Romania, thanks to your continuous and kind respect, many of the Japanese advantages in automotive, electronic devices, specific machines for each industry could be brought to Romania. Moreover, Japan is able to provide cutting edge technologies for environment, infrastructure and energy; also in sectors such as life science, creative industry (such as fashion, design, movies, animation, music etc.), and especially food and drinks, which are hot issue on European market. We are also supporting Japanese service industries (such as retail, wholesale, restaurants) to enlarge their business abroad. JETRO is strengthening these “Japanese Brands” to deeply penetrate on the global market.

Japan and EU are currently engaged in negotiations regarding Economic Partnership Agreement (EPA), which we are confident that it will help mutual investment and the volume of trade to continuously increase in the future.

“In general, we try to keep a constant connection with the most important and relevant authorities, organizations and institutions, in order to receive and provide updated and relevant information for Japanese companies interested in the Romanian market. With this occasion, we thank all authorities, institutions, organizations and companies that gave us, with each collaboration, their kind support and help.

Furthermore, we would like to announce that in the second half of December Mr. Tasuku FURUKAWA, the General Director of JETRO Bucharest, completed his mission in Romania which began in May 2012. His successor, Mr. Keisuke MIZUNO (photo), would like to strengthen and develop the relations between JETRO and the Romanian institutions and companies even more on the future,” reads the JETRO’s release.

JETRO was established in 1958, to promote trade comprehensively and efficiently. Since then, JETRO has not only succeeded in expanding trade between Japan and other countries, but has also pursued a wide variety of activities, such as promoting foreign direct investments and supporting Japanese companies to export from Japan. There are 73 JETRO overseas offices, out of which 14 are in Europe.
JETRO Website: www.jetro.go.jp

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