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July 27, 2021

French “defeat” Germans in the retail domain: Carrefour becomes top supermarket operator in Romania

+ The French announced on Tuesday the takeover of Billa’s 86-supermarket chain in Romania

Carrefour announces the signing of an agreement with Rewe Group for the takeover of Billa Romania. Distributed across Romania, the 86 Billa Romania supermarkets total a retail surface area of 83,000 square metres.

As a result of this takeover, Carrefour becomes the top supermarket operator in Romania, thus consolidating its multiformat offer and moving closer to its clients.

The operation will have to be approved by the Competition Council, a company communiqué shows.

Carrefour, Europe’s second-largest retail group, has over 380,000 employees worldwide. Present in 35 countries with over 12,000 stores, the group registered a turnover of EUR 100.5 bln in 2014.

A multichannel, multiformat and omnichannel retailer, Carrefour is its clients’ partner in their day-to-day life. Its stores register approximately 12.5 million clients every day all over the world.

Partner of COP21, through its daily initiatives Carrefour Group commits itself to engaging in a more sustainable and responsible commerce. The Group’s CSR initiative is based on three axes: fight against any form of waste, protecting biodiversity and accompanying the company’s partners.

Rewe to focus on developing discount business with Penny

Penny sales in Romania have grown by approximately 14 per cent in the first nine months of the year compared to the same period last year. Rewe Group, owner of the chain of Penny stores, will focus on developing that chain following its sale of Billa stores to Carrefour, a communiqué shows.

“In the future, Rewe Group will focus on developing the discount business in Romania with Penny. By focusing on the discount business, Rewe Group can ideally develop its growth strategy in Romania,” Rewe International AG CEO Frank Hensel stated.

Rewe Group has given up on Romanian supermarkets by selling 86 Billa stores to French retail company Carrefour. “A confidentiality agreement has been signed, covering the details of the contract. The takeover will take the form of an equity takeover and is subjected to the approval of the competent competition domain authorities,” the communiqué adds.

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