• Romania will have its own stand at the Moscow International Travel & Tourism Exhibition in March
Romania’s first official delegation to promote tourism in Moscow will meet more than 100 Russian tour operators, National Tourism Authority (ANT) President Anca Pavel-Nedea told..
‘Through our promotion office in Moscow, we monitor the trend of tourist travels, the Russian tourists’ consumption trends, and we already know the products that can help us enter this market. We know Russians consume spa and wellness packages; they are interested in a leisure combination on the [Black Sea] seaside and in the Danube Delta. They are highly interested in traditions in general, and especially on those preserved by Lipovans [Russian ethnics] in the Danube Delta. Through the involvement of the Romanian Embassy in Moscow and of our Authority, we wanted to enhance the promotion of Romania as a tourist destination on the Russian market,’ said Pavel-Nedea.
She has also discussed with the Russian Ambassador in Bucharest Oleg Sergheevici Malginov to pinpoint the interests of Russian tourists.
‘Russian tourists, who used to come to Romania in not-so-small numbers, have become estranged from our destinations, because they no longer had a Russian tour operator to bring them in. We no longer had good promotion on the Russian market in general, not only in tourism. Without a dedicated tour operator to make Romania a business niche, without a sound partner, the relation did not survived in Romania. Now Russians come sporadically, through a couple of agencies, but in very small numbers, mostly individually. So far, we have no tour operator contract,’ she detailed.
The ANT and the National Tourist Agencies Association (ANAT) sent an official delegation to Moscow for three days, starting on Wednesday. Talks with Russian partners will be hosted by the
Romanian Embassy in Moscow, who supports this approach.
The ANT head thinks Romania should take the geopolitical context opportunity to attract many Russian tourists. She will also meet in Moscow some representatives of Russia’s Federal Agency for Tourism and of the Russian Union of Travel Industry.
‘This is an important approach, because on a bilateral representation level, one needs diplomatic support. It’s useless to go to a tourist fair if one lacks visibility and support on embassy level. This event in Moscow will echo on a government level in both countries. I have decided to make this delegation and sit in front of Romanian tour operators precisely to give them some weight. This event has a greater impact precisely because a Government official leads it. The ANT has a constant presence at the Moscow tourist fair, but our effort is less visible. Each tour operator can come about Romania’s stand at the fair, depending on their available time,’ Pavel-Nedea explained.
Romania will have its own stand at the Moscow International Travel & Tourism Exhibition in March, showcasing tour operators experienced in incoming.