In the assessment of Superbrands Romania, Gerovital was the Superbrand of 2015. With a history of over 40 years, Gerovital is the first anti-ageing product in the world, and one of the best-known Romanian brands at national and international levels.
“We are honoured by this new recognition conferred to Gerovital, a traditional Romanian brand that has had extraordinary results over the years. Considering the three criteria taken into account by the Superbrands experts – quality, confidence and market differentiation – this distinction confirms once again that we continue to top the preferences of consumers, who appreciate the innovations brought by our products over the years. We take this opportunity to thank the clients who choose our products every day and we invite them to remain by our side. We promise that we will continue to develop personal care solutions that would always meet their requirements,” Ioana Borza (photo), Marketing Manager of Farmec SA Cluj Napoca, the manufacturer of Gerovital, stated.
The Superbrands assessment takes place every year, being carried out by experts in order to offer recognition to the brands that have exceptional results. Superbrands analyses approximately 1,500 Romanian and foreign brands that are present on the Romanian market, covering 50 domains of activity. Superbrands is the only independent survey conducted in Romania that brings together specialists (the Superbrands Council) and end consumers, who jointly validate Romania’s Superbrands.
The results of the survey confirm the success that the Gerovital brand enjoys both in Romania and in the more than 30 international markets to which it is exported. Gerovital closed 2015 with a 24.6 market share on the face care market, according to the Nielsen January-December 2015 report. Likewise, Gerovital has a market share of 31.2 per cent on the hair care market.
Farmec SA Cluj-Napoca, the biggest Romanian producer of cosmetic products, is a flagship Romanian brand, its portfolio impressing the whole world with always up-to-date and modern products conceived in high-tech laboratories. The company’s manufacturing processes are internationally certified and the company exports products from its portfolio to over 30 countries.