Over 20 Romanian companies will take part in the International Mediterranean Tourism Market (IMTM) Fair, scheduled on February 9-10 in Israel, the National Tourism Authority (ANT) informed on Friday.
Israel generates the second-largest number of tourists in Romania, their number standing at 219,307 in 2015, according to the data presented by the National Statistics Institute. Most of them, namely 160,590 Israeli tourists, stayed in Bucharest and in large county seats, 4,892 at the seaside and 4,949 in the Danube Delta.
Romania’s delegation at the 22nd edition of IMTM will be led by ANT President Anca Pavel-Nedea, who will meet Israeli Tourism Minister Yariv Levin in Tel Aviv. The Romanian official will also meet Romanian ambassador Andreea Pastarnac, and Archimandrite Teofil Anastasoaie, the representative of the Romanian Patriarchy at the Holy Sites and the Superior of the Romanian Church in Jerusalem, Jericho and Jordan.
On the first day of the fair, ANT will organize, along with the Romanian embassy in Israel, a conference titled “Romania – Explore the Garden of the Carpathians.” The purpose of this event is to bring Romania’s tourism offer to the attention of Israeli tour operators and tourists, with the emphasis on Transylvania, nominated “Best Region to Travel in 2016” by the Lonely Planet Guide.
“Romania’s exhibition stand at this year’s edition is one of the largest country stands within IMTM, having a surface of 100 square metres. Over 22 Romanian companies will be present in it, including promotion associations, county councils, air carriers and hotels that are active on the Romanian tourism market,” ANT representatives state.
Throughout the fair, the Romanian stand in Tel Aviv will present handicrafts from the Targu Jiu area and will promote folk music from the Prahova Valley region. On the last day of the fair, Romania’s stand will organize a raffle for all visitors, the prize being a city-break on the Prahova Valley.