TRAVEL

Tourism offensive: Local destinations presented at Borsa Internazionale del Turismo in Milan


•National Tourism Authority’s praiseworthy action meant to boost the number of foreign tourists * After London and Tel Aviv, this week 15 companies will present their offers in Milan

The National Tourism Authority (ANT) will take part, on February 11-13, at the 36th edition of the Borsa Internazionale del Turismo (BIT) organized in Milan, Italy, an ANT communiqué informs. Romania will have an exhibition stand of 78 square metres, 15 tourism companies being set to present their offers there. The stand promotes key Romanian destinations for the Italian market, such as cultural tours in Transylvania and Bukovina, city breaks, rural, active and nature tourism. The stand, arranged in an original way, will bring out Romania’s authentic but also artistic side, so that it will include an area dedicated to great Romanian artist Constantin Brancusi.

BIT continues to top the rankings of tourism fairs for tourism sector specialists (national and international tourism institutions, air carriers, professional associations, tour operators and tourism agencies, hotel chains) and the wider public alike.

“The event is a tourism showcase that is representative for the sector, staking increasingly on the meeting between the representatives of the demand and those of the offer, so on stimulating collaborations between sector specialists while giving the wider public the possibility to take part in it on the final day. The 2015 edition of BIT registered over 60,000 visitors, professionals and the wider public,” ANT informs.

Over 2,000 companies will be present at the 2016 edition of BIT Milan, companies from the four sectors – leisure tourism, Meetings, Incentives, Conference and Events (MICE) tourism, luxury tourism and digital tourism (online tourism technologies).

Italy is one of the main markets for Romania, particularly for cultural, city break, rural and nature tourism, generating important business travel and leisure tourism inflows every year. In 2015 Romania registered 210,000 Italian tourists, according to National Statistics Institute (INS) data, registering significant growth compared to 2014.

Romania’s exhibition stand will feature a “selfie area” meant to promote the cultural-artistic side of the destination, but also to answer the new trends imposed by online developments, according to the representatives of ANT.

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