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October 7, 2022
BUSINESS

Philips appoints two new leaders for the South-East Europe organization

Philips Romania announced the appointment of Alexandru Popescu (photo L), currently General Manager for Philips Health Systems in South East Europe (SEE), also as Country Manager for Romania and County Group Leader for Philips in SEE, effective 1 February 2016. Also, Doru Rusănescu was appointed as General Manager for Personal Health in SEE, since 5 January 2016.

In his combined roles, Alexandru Popescu will focus on consolidating the strategic development of Philips as a leading healthcare technology company in the 11 countries in the region, contributing to the Philips mission of improving people’s lives. Alexandru will also continue to strengthen the Health Systems division, building upon partnerships with healthcare stakeholders in the public and private sectors.

“I’m very pleased to broaden my role in Philips, both in Romania and in South East Europe, by coordinating the development opportunities we have through our innovations that span what we call the “health continuum”, from supporting a healthy living and prevention, to effective diagnosis and treatment, as well as for recovery and homecare. Moreover, as Philips celebrates 125 years of innovations in 2016, we look beyond technology, to the experiences of the people in order to provide solutions that make a difference. I am confident that together with Doru and our dynamic team, we will continue to accomplish excellent results” said Alexandru Popescu.

As new General Manager for Philips Personal Health division in South East Europe, Doru Rusănescu brings a vision for the future and his passion for entrepreneurship and for innovation to drive growth for our entire consumer portfolio.

“I am very happy to join Philips and I intend to generate creative strategies to ensure that we maintain our leadership position across SEE. As people are looking for ways to take greater control of their well-being and that of their families at home, Philips has translated these customer needs into insights to provide innovative solutions that improve the quality of people’s lives. Personally, I have always owned Philips products and I believe many of us have enjoyed their benefits in our homes over the years. Therefore, I am glad to continue advancing Philips’ ambition of bringing meaningful innovations to our consumers” declared Doru Rusănescu.
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