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Bucharest
April 11, 2021
BUSINESS EVENTS

On its 60th anniversary, Tefal stakes on adaptation

Once the doors of Bucharest’s Galateca Galleries opened, the smell of food immediately wrapped you around as if in a spell and carried you toward tables with plentiful dishes, tables that attracted the numerous guests spoilt not only by the pleasant smell but also by the special taste of dishes prepared with one of the most highly appreciated cooking tool in the world. This is how the 60th anniversary of Tefal started, in the presence of company representatives headed by Ivo Grozdanov, General Manager Groupe SEB, Central and Southern Europe, and Chef Cezar Munteanu, who turned out to be not only a master of the cooking art – not shying away from preparing foie gras with hyacinth – but also a skilled entertainer.

Tefal’s history starts in 1956, two years after French engineer Marc Gregoire obtained a patent for “the cooking pan that does not stick.” Despite the fact that over half a century passed, the company is proving to be just as young today too, by continuously launching innovative products that keep up with the times, times in which technology seems to be speeding up ever more. “From pressure cookers, pans and digital cooking devices, the Tefal products that will be launched in the upcoming period will allow consumers to adapt their cooking method to their own ingredients or recipes,” company representatives promise.
Moreover, during this anniversary year Tefal representatives have prepared a series of events that will take place both online and in stores.

“In 1963, Tefal had the brilliant idea of creating Crepe Day. Since then, every February 2nd Tefal sells millions of pancake pans throughout the world. Last year we implemented this concept on the Romanian market too, and starting this March we will launch the second edition of this event that is so appreciated, offering our fans exclusive anniversary products and preparing many surprises and events with attractive prizes,” Ivo Grozdanov stated at the event.

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