The United Way Romania foundation has initiated a new partnership alongside Metropolitan Life and the MetLife Foundation, making Metropolitan Life one of the closest backers of United Way Romania in 2015. The financing, offered by Metropolitan Life and the MetLife Foundation, is allocated for programmes that aim at socio-professional inclusion and the financial independence of disadvantaged youth, the development of children in foster care centres, the backing of local social projects and community involvement, against the backdrop in which over 57,000 children were in the social protection system last year, according to a statistics bulletin issued by the Labour Ministry. Metropolitan Life is thus expanding a traditional partnership with the United Way global network, a partnership that MetLife U.S. initiated many years ago and which was subsequently developed in many countries around the world.
“Social responsibility has ended up being a part of our team’s DNA,” stated Ciprian Ladunca, CFO & CSR Executive Metropolital Life. “When we put into action the company’s vision of protecting the future of children and families in Romania, in a simple and innovative way, CSR projects manage to integrate very well our message. So far, in partnership with United Way we managed to bring change for 850 children and youths who were in underprivileged situations or who needed our support for faster development.”
The partnership between Metropolitan Life and the United Way Romania Foundation materialized in 4 projects implemented or started in 2015, some of which are continuing in 2016 too: support offered for 70 children in two foster care centres in Bucharest – ‘St. Joseph’ and ‘Pinocchio’ – through the “Ajungem Mari’ national programme; support offered for six other social NGOs in communities throughout the country, through the “Alaturi de tine” programme; “Atelierul Viitorului” is another project for youths with disabilities from foster care centre or poor families. On the basis of the same partnership, the United Way Romania Foundation also made a donation for the victims of the Colectiv tragedy.
In 2016, United Way Romania is launching the most ample programme backed by the MetLife Foundation: “The path to independence” – a two-year collaborative intervention plan. The plan seeks to support at least 500 persons from extremely vulnerable social groups (single mothers, youth in disadvantaged situations) in finding stable jobs and becoming responsible and financially independent adults. The programme will mobilize NGOs, authorities, companies and volunteers from the corporate sector (including Metropolitan Life employees), and the beneficiaries will be selected from Bucharest and Timisoara.