Culture Ministry invites pro bono campaigns from advertising agencies for “Wisdom of Earth” acquisition

The Ministry of Culture launches a national crowdfunding initiative for the acquisition of the sculpture “Wisdom of Earth” by Constantin Brancusi and invites advertising agencies to develop the communication campaign pro bono, Minister Vlad Alexandrescu wrote Friday on his Facebook page.

To this end, “Romania-based creation, media, digital and PR agencies that are willing to develop the national crowdfunding campaign are invited to enter a selection process organized by the Ministry of Culture.”

The selection for the creation, media and digital communication part will take place separately from the campaign’s public relations component and will be coordinated by a committee made up of representatives of the Ministry of Culture, assisted by consultants from the advertising industry and the International Advertising Association Romania, the cited source reads.

The interested agencies are asked to send by April 5 their portfolio presentations to the email address, specifying which component they enter the selection for.

After analyzing the portfolios, the commission will designate three agencies for each component of the campaign, with the selected agencies being asked to develop concrete proposals based on a brief. The selected agencies will be asked to work pro bono for the implementation of the campaign, the costs with others included.

On March 16 the Romanian government publicly announced plans to acquire the Wisdom of Earth, one of the most important works of modernism pioneer Constantin Brancusi, through a joint effort of the state and the citizens. The public subscription that will open the following days is aimed at raising 6 million euro that will add to the 5 million earmarked by the government for the purchase of the sculpture.


According to the Culture minister, “the acquisition of the Wisdom of Earth is one of the most important national projects that can strengthen solidarity between the state and the society, setting an important precedent for the protection and rescue of the national heritage.”


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