The fourth edition of the Belgian Week started on Monday. The event will take place on April 11-15 at the Pullman Bucharest World Trade Centre. This year’s edition is dedicated to Belgian gastronomy and food industry and will feature the presence of special guests such as Alex Verohoeven, elite chef and owner of the prestigious Fleur de Sel restaurant in Kasterlee, and renowned chocolatier Laurent Gerbaud.
Organized for the fourth consecutive year by the Belgian-Romanian Business Association (BEROBA), the Belgian Week enjoys the Belgian Embassy’s full support and participation.
“Once again, the Belgian business community in Romania is organising, with the Embassy’s support, an event that favours economic relations between the two European Union member states,” His Excellency Thomas Baekelandt, Belgian Ambassador to Romania, stated.
“The Belgian week represents a valuable opportunity to present our culture and gastronomy to the local community. Every year, the event becomes larger and is gaining the interest of an ever increasing number of participants, becoming a unique network of business opportunities,” BEROBA President Alain Schodts stated.
Belgian Chef Alex Verhoeven will create and supervise the preparation of the Belgian menus that will be offered in Pullman Bucharest restaurants during the Belgian week, but also at the gala event scheduled on Wednesday at the New York Ballroom Hall. Alex is the owner of ‘Fleur de Sel,’ which both Michelin and Gault & Millau rank as one of the best restaurants in Belgium. As a young talented chef, Alex Verhoeven made a special impression in the industry, offering pure cuisine with an elegant balance of aromas, obtained through innovative techniques.
The week’s agenda will include a private tasting offered by chocolatier Laurent Gerbaud, often called the new face of Belgian chocolate given his innovative recipes and firm commitment to natural, organic ingredients.
The event is an introduction to the fascinating universe of chocolate and a chance to discover cocoa of different origins and to find out more about the Gerbaud brand, leader in the production of hand-made chocolate. The Wallonia-Brussels delegation facilitated Laurent Gerbaud’s presence in Bucharest.
As part of the Belgian Week, business conferences and seminars will mix with informal networking sessions that will allow participants to gain knowhow and to establish valuable connections.
On Tuesday afternoon, the Belgian Food Industry Federation (FEVIA) will organize a presentation on its presence on the Romanian market.
On Wednesday, the members of the Belgian Meat Producers’ Bureau will hold meetings with their Romanian partners.
On Thursday there will be a one-day seminar titled “Alimentation – a long chain of supply.”
On Wednesday and Thursday, the World Trade Centre will host the Open Business Days event for Belgian companies present on the local market. BEROBA members will enjoy free exhibition room, provided they confirm their presence.
In 2015, imports from Belgium totalled EUR 1.484 bln, up by 18.4 percent year-on-year. Exports to Belgium also registered a 10.8 percent growth, to EUR 921.9 M. The sectors that register the most intense bilateral trade are the equipment and tools, transportation, chemical products and textiles sectors, according to a report authored by Belgium’s Foreign Trade Agency. The Belgian food industry’s exports to Romania totalled EUR 150 M in 2015.