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January 19, 2022

UniCredit Consumer Financing encourages client loyalty

Until June 30, UniCredit Consumer Financing (UCFin) is carrying out a campaign through which it offers extra benefits to clients who purchase several financial products or services included in the UCFin and UniCredit Bank portfolio.

Thus, persons who contract by the end of June a personal loan along with a Principal or Premium UniCreditCard offered by UniCredit Consumer Financing, will receive a discount interest, in the form of cash – a sum of up to RON 400 being returned to their card, representing 10 percent of the limit of the credit card acquired. The offer is available for credit cards with minimum approved ceilings of RON 1,500, which are used for purchases of a minimum of RON 400 within a month after they are issued. Campaign details and regulations are available on www.unicredit.ro and www.ucfin.ro.

Moreover, starting last year, the UniCredit Consumer Financing’s product portfolio has been designed to encourage client loyalty. Thus, for several products purchased at the same time, clients will benefit from progressive interest discounts. Thus, for a personal loan whose total cost in standard conditions stands at 10.8 percent, the interest will drop by 1.5 percentage points if the loan is contracted along with a credit card and life insurance and by up to 2 percentage points if it is contracted along with a credit card, life insurance and the client has or opens a UniCredit Bank current account to which the client’s salary will be wired. In contrast, the average cost of loans offered in 2015 by UniCredit Consumer Financing ranged from 8.5 to 12 percent depending on the product’s type.

“UniCredit Consumer Financing’s strategy for 2016 aims at two major objectives: client loyalty and adapting the services we offer, so as to make sure we are really making their lives easier. We are building on a solid basis that we created last year when, by launching new products and concluding strategic partnerships, we registered a year-on-year sales growth of 30 percent and became one of the most important players on the consumer loans market. Starting off from here, our current objective is to become our clients’ main financial partner,” stated Alberto Garbarino, Chairman of UniCredit Consumer Financing’s Board.

Thus, on the medium term, UniCredit Consumer Financing’s strategy aims at hiking the percentage of clients that use at least three company products to a level of over 70 percent. This percentage currently stands at 55 percent, while over 80 percent of the clients are using at least two products from UniCredit Consumer Financing’s portfolio.

UniCredit Consumer Financing currently has over 120,000 individual clients. According to the statistics based on the current portfolio, most clients live in urban areas (92 percent of total), are part of the 25-45 age bracket (54 percent of total), are married (61 percent of total) and have high school and university education (83 percent of total).

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