MasterCard and eMAG are rewarding with three free deliveries of the products purchased form eMAG the consumers who enroll a MasterCard or Maestro card in the “Pay with 1 click” option in eMAG’s mobile app. The campaign – “Enjoy shopping with your MasterCard and Maestro card”, dedicated to driving card payments in eMAG’s mobile app, will take place up until May 14 and applies to every purchase exceeding RON 100, if the purchase was made using the “Pay with 1 click” with MasterCard and Maestro cards.
The “Pay with 1 click” option is a card-on-file solution which makes easier the check-out process and simplifies the payment experience, assigning to the card a unique and encrypted numeric code, through which the payments are completely secured. Through this payment solution, the user will no longer be required to fill his card’s details for each transaction processed, and will instantly access his card details previously filed in the eMAG’s mobile app. Moreover, the card details are not registered or stored, in order to offer a better protection for the sensitive data.
During the promotional campaign, MasterCard, a technology company operating the world’s fastest payment processing network, and eMAG, the largest local online retailer, will reward with three gift vouchers the consumers who enroll and utilize their MasterCard and Maestro cards, an argument for driving mobile payments’ adoption in Romania, a trend which is rapidly gaining momentum on the market. The wider use of mobile telephones in modern retail opens new opportunities to interact with the consumers and generates the need to modernize the consumers’ payment experience. Through activation and utilization of „Pay with 1 click” solution, eMAG clients will be able to pay their online shopping through their mobile phone and their MasterCard or Maestro cards, from anywhere and anytime, and completely safe.
„We are witnessing the largest process of democratizing the access to electronic payments, and the mobile telephone is certainly the mobile device we are spending the most of the time with and we are expecting more experiences from it. The M-shopping, from anywhere and anytime, and the simplified payment option gain more followers and we are glad to be partners with eMAG.ro in order to stimulate this payment method, which permits the consumers to pay anytime they want, and to have the comfort of maintaining their data completely secured”, said Gabriel Ghiță (photo), Head of New Business CEE, MasterCard Europe.
The campaign “Pleasant shopping with you MasterCard or Maestro card!” is available in eMAG’s mobile app, until 14 May 2016.
Established in 2001 by Romanian entrepreneurs, eMAG is the pioneer of the online shopping in Romania and became a regional leader, with presence in Bulgaria, Hungary and Poland. In the past 15 years, eMAG have constantly invested in services which help clients to save time and money, services backed by technologies developed in Romania.
MasterCard is a technology company in the global payments industry with the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories.