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Dozens of traditional village homes, ships and one locomotive to fill up with colour. Policolor launches second edition of “Romania’s Colours” campaign

Colour is what defines the Romanian village, from the peasants’ clothes to the way homes look. Each with its own model, each with its own personality, each with its own beauty. And how can the value and uniqueness of each home be made to stand out if not through a repainting campaign. This is the idea based on which Policolor launched on Wednesday, at the Romanian Peasant’s Museum, the second edition of the “Romania’s Colours” project. 12 tons of paint will be donated to 13 projects throughout the country this year.

Homes and public buildings will be renovated in three communes and three cities. Also included will be the project to paint a CFR Calatori locomotive, as well as four urban art projects painted by volunteers, Colour Ambassadors and Professors, on a surface area of 3,700 square metres on ships docked in the port of Constanta.

The three cities the “Romania’s Colours” project will go to this year are Tismana, Ramnicu Sarat and Constanta, while the three communes are Manzaresti (Buzau County), Corbi (Arges County) and Luncavita (Tulcea County). Moreover, the project will also include the renovation of homes and schools in Cartisoara and Marsa, Sibiu County.

The company’s investment in the wide-scale project is estimated at over EUR 120,000.

“Policolor plans to identify, support and develop authentic role models: people that support the community through their work, villages that want to maintain their identity and cities that fight against the grey and develop colourful areas,” Policolor CEO Marius Vacaroiu stated at the conferences occasioned by the launch. He reminded that the campaign has 17 partners, 8 of whom are new ambassadors.

And since such a project that wants to make colours fresh again in rural areas needs information on the authentic village from ethnologists, two museums are involved in this year’s edition – the ‘Dimitrie Gusti’ National Village Museum and the Tulcea Ethnography Museum, alongside the Cartisoara Cultural Centre.

“Romania’s authentic colours are kept here, in our museum and in 19 other open air museums that are part of the network. This programme is a continuation of everything that we thought we can do for Romania’s village. We have to think about how we colour Romania’s village. That is why we joined Policolor, because we have a lot of knowledge in the village domain,” ‘Dimitrie Gusti’ Village Museum Director Paulina Popoiu stated at the conference.

An important direction of the “Romania’s Colour” project consists of getting persons and personalities, people whose whole lives are dedicated to colour and authentic Romanian traditions, involved in the community. These are the handicraftsmen, painters, photographers, architects, designers, ethnologists, teachers and university professors. The campaign has eight ambassadors this year, each of them offering to the community, through the project’s platforms – website and dedicated social media page, their personal works, knowledge related to their passion, design objects, workshops and advice.

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