The Italian Foreign Trade Agency Bucharest (ICE), under the aegis of the Italian Embassy and in collaboration with the Italian Cultural Institute, will bring Italy closer to you at the eight edition of the Italian Festival, from May 12 to June 24. The Festival takes place around June 2, when the whole world marks the National Day of the Italian Republic, which this year turns 70.
The Festival includes a series of events dedicated to the promotion of Made in Italy products: special offers for food, fashion and furniture products, promotions at Italian restaurants, cultural events and many other events organised by the numerous partners.
“In over a month’s time, the lovers of good taste have the possibility of taking an ample journey through the world of Italian tradition and lifestyle, through gastronomy, fashion, interior design and culture,” the Italian Embassy communiqué reads.
Here are some of the events that will be included in the Italian Festival:
The “Savour the Italian Taste” promotion will take place from May 12 to June 8, putting at consumers’ disposal, in all Metro Cash&Carry stores, special discounts for Italian products, many of which belong to international Italian brands.
The “At dinner… in Italian restaurants” event will feature, from May 28 to June 5, a week dedicated to Italian cuisine in the main restaurants in Bucharest, restaurants that will offer promotional menus.
The “Italian Fashion Week” will take place from May 28 to June 5, several Bucharest stores with Italian brands being set to offer special discounts.
The “Interior Design Week” and “Made in Italy Design Week” will take place during the same period, a series of relevant stores being set to feature special discounts.
Discounts for the books of Italian authors will be offered on June 1-14.
Apart from the events dedicated to the wide audience that appreciates Italian lifestyle, the Italian Festival will feature events dedicated to professionals and companies. Thus, the “Italian Wine & Food Day” will take place on May 25, an event dedicated to the promotion of Italian wines and food products. Italian companies that want to enter the Romanian market will be among the exhibitors. A conference organised by the Italian Commerce Chamber for Romania will take place at the opening of the event. The “Report on Italian Sounding of the Romanian Food Retail Sector 2016” will be presented at the conference. The conference will be followed by the conferring of awards to Ospitalita’ Italiana – certified restaurants.
The Italian Beauty & Care Day will be organised on June 21, Italian producers being set to present to specialists in this domain beauty and personal care products made in Italy.
“Ciao Bucarest. Italian Urban Influences” photo exhibition will be inaugurated on June 1. Organised by the Italian Embassy at the National Art Museum, the exhibition, which will remain open until August 15, invites the public to explore the Italian intelligence, ingenuity and creativity reflected in the architecture and landscape of Bucharest, outlining the Italian inheritance in the city’s architectural heritage.
The festival also includes other cultural events, a tour through the world of Italian music, literature and film.
More details on all the events included in the Festival can be obtained on the Festival’s official website: www.festivalitalian.ro.